And people not in our hobby think that only Japanese cars have quality and have never even driven a GM car but just assume they know it all. They then want to turn around and bash GM for layoffs and dont realize that their choice directly caused the layoffs.
And people not in our "hobby" make up the vast majority of the car buying public. The average consumer looking for a 4 door family sedan that offers the best quality(fit, finish, materials)/performance/dependability/refinement/appearence/re-sale value/price.
The average consumer isn't reading automobile publications or doing a ton of research. They come up with a list of vehicles to consider - often on recommendation from peers, test drive them, and buy one. If a domestic isn't on their list you have to ask "why".
Fact is the domestics, for a slew of reasons (and perceived quality/value is a biggie), have not had a volume selling vehicle that could go head to head with the benchmark imports (Camry, Accord) in the mid size family 4 door segment until just recently. The previous generation Malibu you say? Please, you can't be serious. Why has it taken GM until 2008 to get serious and come up with the new Malibu?
You may be tempted to argue that people buy imports just because they are imports. It didn't just happen that way, something is feeding that mentality, you have to ask "why".
Perceptions are hard to overcome. After years, decades, of sub-standard product offerings the domestics have conditioned the public at large into accepting as fact that the domestic brands are not worth shopping. It's slowly changing but it's going to take products that compete favorably in each commonly measured category as well as consistent quality, consistent marketing message about quality, and competitive pricing to turn things around.
Why are imports, particuarly Toyota, making such headway into the full size pick up truck market which, until recently, was OWNED by the domestics? The buyers in that market are increadibly loyal. Why are so many moving into Toyota trucks?
GM has proven it can be done, witness the new Malibu.