I must live a sheltered life, as I had never heard of renting tires for a car. I know that heavy off-road equipment tires are frequently leased. This looks like a pretty bad deal for the consumer.
http://www.latimes.com/business/autos/la-fi-rent-a-tire-20130609,0,2490443,full.story
http://www.latimes.com/business/autos/la-fi-rent-a-tire-20130609,0,2490443,full.story