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Discussion Starter · #1 ·
Hey guys, i have been with the girlfriend for a few years now and am going shopping this weekend for an engagement ring. I dont know if i am going to buy one this week, but I am going shopping. I have a few questions though. What is the deal with diamond/jewelry pricing and how do you actually gauge it? From my experience they will charge what they can get, and its all negotiable from there. My experience so far is walking into say a jewelry store in the mall and talking to the person behind the desk. The first thing they say is that "oh, we have a 40% off special this weekend only" stuff, and i have heard that many times before. So that means to me these people have 40% profit built into this thing with still plenty enough more room to make their money, and you walk away thinking you got the deal of a lifetime. I dont trust them needless to say.... What i need is to find somewhere/somehow or someone i can trust for an objective opinion of what something is really worth. I would like to spend between 2-2.5K on the ring and i feel i should be able to get something really nice for that. She wants a white gold banded solitaire. We have already looked at styles so i have a good idea of what she wants. If you guys have any ideas of where to look for information/pricing, or have info yourselves i would appreciate it! This feels weird asking about this on a car website, but hey, youv all been helpful with cars, lets give this a shot!

Daniel
 

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I suggest avoiding mall stores - around here they are all owned by the same parent company anyway - the pricing was nearly indentical of course. I suggest a smaller family owned business that has a long history in your area as a good starting point.

Also educate youself on the 4Cs. Decide if quality is more important than size or not or if you want a balance. If you lady is petite, you can go with smaller, better quality stone; is she is not, you may want to get a larger stone with some minor imperfections so the stone looks approopriate size-wise on her hand. I recommend against visual inclusions from a quality perspective.

This is also the time to decide if you want a custom band or not (I designed my own bands). Note that a jewler may have lots of stones to sell, but may sub-out cutom gold work, so shopping for this is a good idea. Get an appraisal, look into insurance. Get insurance before you take possesion. Dealing with local reputable jewlers may cost more than some other options, but service and quality will be worth it.

Just my 2¢, good luck.
 

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One thing is that if you get a GIA certified diamond, you can then more adequately "shop around", knowing you're comparing apples to apples.

I took my daughter Christmas shopping a couple of years ago, shopping for my wife. She talked me into one of the "past, present, future" rings, princess cut with over over 2 carats total.

That was one expensive Christmas, but not nearly enough compensation for my wife, having to live with me nearly 20 years.
 

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My sister and her husband bought their rings through this site:

http://www.bluenile.com/

Both recommend them highly.


Personally, I went to a local place with a good reputation. Having a service department in store was a big seller for us, too. They can make their repairs/adjustments and do cleaning right there. They also have an option that lets us "trade in" our current diamond at market value for a larger one in the future if we wish. The customer service was excellent, too.

Good luck! It can be dizzying with all the choices! Keep a level head, and remember, size doesn't matter. I focused more on the cut, color and clarity more than the carats, and I feel we ended up with diamonds that outshine most of the larger ones. It's pretty cool looking over at her hand when the light is right and seeing "rainbows" of color...
 

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I agree with Mark, I'd personally go more with the Cut, Color and Clarity... Basically, its quality or size for your price range... You might think most women want the biggest diamond, but I think most really want the biggest, high-quality diamond...

The cut is what will make it sparkle, and IMO, that means alot...

On my wife's, there were a few small inclusions, but even with the Jewelers loop, I couldn't really see them (and the wife couldn't see them), good enough for me...
 

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I bought from blue nile too, I got a diamond that was over .6 carats and a band for around $1700. Take your time to learn about how diamonds are graded and you can pick your own from the website. You can't tell clarity too well without a magnifying glass so getting a SI-1 or so diamond is a good value trade off, then you can find one with an excellent cut and great color for a good price. Getting a square table will also help with the sparklies.

IMO diamonds that are too big look gaudy, so unless you're trying to keep it a secret, take her to a shop and get sized up, they usually wont pressure you about buying if you're there with her! My wife has big sorta mannish hands so on a normal handed or petite lady .6 something would look huge.
 

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The "traditional" amount to spend is 2 months salary, so if you make
$2,500/mo you'd spend $5,000 on it. I think this "tradition" comes from the jewelers so they can guilt you into paying more. Unfortunately the women know a lot more than we do about gold and diamonds, and their mothers know even more so you can't go cheap. I suggest that you go for something good and then try to treat the sales person like you were buying a car. Many of them are willing to make a deal, especially if they have not sold much lately.
 

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Discussion Starter · #8 ·
Exactly, .6 is right where i am looking. With the amount that i have to spend i think i can get something really nice hopefully. I am the type though that i would want to see it before i buy it. My brother got his through bluenile and his wife was really happy with it, but she picked it out herself. Thanks so far guys, keep them coming!

Daniel
 

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Oh and one more thing, get a white gold or platinum band....makes the diamond that much more impressive to have that silver color behind it than yellow! IMO it defeats the purpose to get a colorless diamond with an excellent cut if you're going to make it look yellow with its surroundings!

Oh yeah and do you know how you're going to propose yet, that was the hardest part IMO. I had to have a six pack before I could do it, then when it came time I got the shakes so bad I thought I'd drop the damn thing!
 

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Discussion Starter · #10 ·
Lol, i have a good idea of how i want to do it, but nothing set in stone yet. Its a work in progress!
 

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Ther was a show on 20 20 or 60 minutes about a week ago comparing diamonds purchased at Costco versus Tiffany's I believe. A reporter bought a stone at each store and took them to a gemoligist (sp) for comparison. The stone from Costco turned out to be of a very good quality as did the Tiffany diamond. Costco stone was about 1/2 or 1/3 of the cost and said to be a very good deal.

The downside is that the person selling you the diamond might be the same person selling you a T.V. and not very knowledgable about diamonds. The upside was quality for the money. I believe they spent about $5000.00 at Costco but it was a big stone.
I guess the point of my rambling is that you can possibly get the most for your money at a rather unorthadox store. Just something to think about if funds are limited.
A jewelry store is always a good choice for service after the sale, they know their products and stand behind them.
I know it sounds like a dumb place to buy a diamond but it was definitely an interesting program. You have to weigh the value of the follow up service against the bare bones purchase.
 

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Well, if you are not in a huge rush, I can put you in touch with a guy I work with. He is a licensed jeweler along with being a licensed or whatever gemologist/appraiser (sp?). I have bought several things for my wife thru him in the past few years... he is very reputable and honest and offers a 100% money back guarantee if you are not totally satisified. But chances are, if you tell him what you are looking for and give him the 3 C's, he will make sure you get a great deal. He inspects everything he sells to make sure it passes HIS inspection before you will ever see it.

But best of all, because he is a licensed jeweler, he can buy direct from wholesalers and will only put on a small mark up to sell to you. To compare, typical jewelry stores mark up the merchandise from 150 - 200%!! SO even their great sales are a bunch of nonesense!

It would take a few days to get it all sorted out, but if you want to try him for comparision, shoot me a PM and I'll get his contact info to you.

Good luck,
Bill C.
 

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Also - go to Sam's if there is one near you.
I used to manage the jewlery counter at Sams and I KNOW there are good deals there. Just never EVER go into a mall store!
Most have hollow bands and cannot be sized correctly, and are cheap mounts.

White gold is very hard to work with and extremely brittle, platnium is the best, but if she wants gold, stay with 14K....it's the strongest.
I know 18K and 24K are nicer looking if you want a truly deep gold color, but for everyday use it is not wise, bends and breaks too easily.

I also managed a store that designed and built our own rings and mounts.
If you need any help -let me know!
get on the web and find out all you can about diamonds.


ALSO...if IF she wants a BIGGER stone and you cannot afford it....tell her that WHITE SAPPHIRES are just as beautiful and less than 1/2 the cost, and noone will ever know. I know - I wear them!
Everyone goes "DAMN nice big diamonds studs!"
They are 2 carats each and sparkle like real diamnods. :thumbsup:
BUT ask her first!
She might go for it and then later on in life when you want and can afford another big stone, you can get her one then!
Also White Sapphires are as hard as diamonds.
A very good deal for the bucks.
Hope this helps!
rachael anne :waving:
 

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Daniel,

First, congratulations. I just got married a few months ago. I spent all of last Dec. and Jan. learning about and looking for rings. I was able to find out from her and her family/friends what her taste was, which helped a lot. For example, I found out that she would have been sincerely UNhappy with too big of a diamond. That was nice to know. Or that she had a strong preference for white vs. yellow gold, types of settings, etc.
If you have time for it, you can have fun with the searching process.

First, it is very necessary to educate yourself beyond simply knowing what Cut/Clarity/Carrat/Color refer to. You have to go in depth with each of them. And don't take the salesman's word for it.

When you go to the stores and ask them if it's GIA or IGI certified and they say "Oh, it was graded in house," and you ask them where their jeweler is certified from, they either come down on price or get insulted.

Ask them to explain scintillatin vs. brilliance vs. fire. Ask about symmetry and polish and table %, what are the pavilion and crown depth and angles, and how they affect the first three terms above, etc. NONE of the mall people can explain it, if they even understand what you are asking. They are just salesmen needing a job. However, many of the stand alone places have very educated people.
I knew none of this stuff before doing some reading.

The absolute best advice I can give is to go to www.goodoldgold.com and read everything. Especially the 12 sections under "cut". The other three are important, but a small well-cut stone looks much bigger than a big poorly-cut one. A really good store will let you compare loose stones under a microscope and even go outside in natural sunlight. It's amazing how a good diamond will reflect light.
Also, a good store will let you choose a loose stone (so you can look at it better) and then put it in the setting you prefer at no extra charge.

I did a lot of research and that website kept coming up over an over. Very good information. I couldn't imagine not having used it. My wife is always having cashiers and other people asking to look at her ring, and it's not as big as most, it just reflects light very well.

I didn't get the most perfect cut diamond (couldn't afford one) but I got one that fell within the good limits, and it makes a big difference.
I knew nothing about jewlery before researching but by time I was ready to buy, I knew more than most salesmen. The good ones appreciated an educated consumer.
As far as what cut shape, that is very much up to the girls preference. There are a lot of choices.

As far as color/carat/clarity, it all depends on how far you want to go.
A true colorless diamond (G) is pricy and almost nobody can tell the difference between that and an I or J. Ask the dealer for a cubic zirconium (they are all colorless) to compare with and put it on a white background. I was told to use a white business card folded to 90-degrees and put them upside down beside each other.

Yellow gold is more forgiving for yellower diamonds than white and platinum.

Carat, well that just depends on taste and money.
Clarity. A perfect flawless diamond is very expensive, and probably unnecessary. A few slight inclusions in the right places can't be seen under anything less than 10x magnification and will bring the price down some. Too many though and it can look cloudy.

Again, I knew nothing before looking around, I'm just an engineer that likes to research and know that I got the most for my money.
Good luck, and if you have any time please read ALL of www.goodoldgold.com , and then find out what your lady prefers. If you can do so without ruining the surprise.

Yeah, it is a big purchase. You don't want to skimp on it but more expensive isn't always better either. You just want to get the most for your money.

Many good stores will let you get a good ring and a cheap stone. Then after you surprise her with it you can go back and pick out the shape stone she wants and they will replace it and not charge for labor, if you are worried about ruining the surprise. My wife wanted the one I proposed with to be the one she wore, and she didn't want to go back later and choose one and find out how much it costed. She kinda likes having no idea how much I paid, more romantic she says. She said many times would be truly happy with a $50 ring...but I wouldn't have been. So I did some research.
I borrowed a little from my brother rather than financing it through the store. I didn't like the idea of a company still "owning" it while I proposed.

Anyway, I'll stop rambling.

Let me know if you have any questions, and keep us updated.
Congratulations,
Danny
 

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Thank goodness my girl doesn't want a diamond, she wants a blue sapphire. That'll save me some cash :)

Don't tell them what you are buying the diamond for, and you can probably get it cheaper. Buy it seperately from the band and tell them it's for your mother or something :). If you prefix anything with 'wedding' or 'engagement', that instantly triples the price.
 

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Discussion Starter · #16 ·
Atlantaboy, i totally understand how you feel. I know that the biggest stone would be gaudy looking on her. Shes pretty tiny at 5'4" and about 120 lbs, and she has tiny hands. We have been into a jewelry store before and put a 1c. on her finger, and yeah, it looked like it was going to break her hand. I am shooting right in the .6-.7 range, but would like to get a quality stone. I have about 2300 in cash set aside right now and another 1500 available for anything over that 2300 that i need to spend for now. I have just been pricing stones and stuff from bluenile and some of the online brokers to get pricing ideas and it looks like i can get exactly what i want for not to much. She is real simple in that she wants a thinner band, white gold, and a decent sized stone. She has told me also that she would settle for a cigar band if she had to, and i know she would be happy with it. For me though, i want to give her something she and i both can be proud of, something that her friends will look at. She doesn't have to have that, but what woman wouldn't be tickled by it. I appreciate the advise so far, i will read up on that website tonight. She is babysitting overnight at a friends house all weekend, fri/sat/sun so i have plenty of time to shop this weekend. I am going to Modesto, Turlock area, and if i need to stockton/sacramento or the bay area. Thanks for everything so far guys!

Daniel
 

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webfoot said:
Oh and one more thing, get a white gold or platinum band....makes the diamond that much more impressive to have that silver color behind it than yellow! IMO it defeats the purpose to get a colorless diamond with an excellent cut if you're going to make it look yellow with its surroundings!
On the other hand, if you wear it often it will get dull from scratches after while. My cousin bought a nice, expensive white gold or platinum (can't remember which) wedding band for his wife. Now, after years of wear, it looks like aluminum. Not very pretty at all.
 

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Discussion Starter · #18 ·
Well, she wants for sure a white gold or platinum ring. Such is the style these days. There has been a local jeweler highly recommended to me in a small town near where i live. My step-dad who is a crazy perfectionist ex-machinist said that he did good work on my moms ring. So if anything i trust his opinion on craftsmanship. I dont think he is open on the weekends, but i am going to check him out.

Daniel
 
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